The Biz

Articles about the business side of the industry have a unique value for while one may know the craft, one also has to know networking and marketing.

Book Trailers: Compiling & Arranging Elements for Effective Results
Producing a book trailer demands an assortment of skills and resources, mainly condensing the story to its most tantalizing elements and embellishing it with photos, videos, text, voice over, sound effects and music.  It’s complicated, time consuming task, and if you hire someone, very expensive.  Yet with some simple strategies, guidelines, and resources you can produce an effective video for little or no money.

Using Skype for Auditions and Interviews
Skype is being used more and more for interviewing and auditioning actors. Knowing how to use this video tool can greatly enhance one’s career opportunities.  This includes knowledge about the technical aspects, as well as interview and audition considerations.  This article breaks down these challenges and shows ways to elicit a naturalistic and truthful performance.

Coverage – Defining the Director’s Vision
Coverage refers to camera angles one uses to capture the various perspectives of the scene.  Determining the coverage defines how the story is told and the director’s vision.  Used creatively, coverage is a decided factor in the success of a film and how it resonates with the audience.  It necessitates understanding cinematic storytelling and the language of film. This article gets into the selection parameters and develops a process whereby these choices are both motivated and prudent.

I Know What I’m Doing – Not Likely
Most young people entering the entertainment industry have a myopic view about the paths to success. These preconceive notions are often laden with misinformation and false assumptions. Such thinking limits opportunities, narrows the possibilities to learn ones craft, to connect with industry people and promote one’s self. Article discusses these problems and fosters the propensity to go beyond traditional educational methods.

Screenwriter Resources
Screenwriter resources contain an array of pertinent and helpful information beneficial to beginning and emerging writers.  Its short explanations and links will enable young writers to see the possibilities and help them get a foothold in this highly specialize profession.

Actors – There’s an App for That  
There are numerous phone apps that will make the actor’s life easier.  An awareness of these tools can increase the efficiency of learning one’s craft as well as improving marketing efforts. This article spotlights what basic types of apps are available plus the benefits and caveats of using them.

Pitching at AFM – Don’t be Shutout
Pitching is the initial step in getting a project rolling, to obtaining finance, gathering a production team, or marketing and selling your film.   Thus, knowing and perfecting solid techniques is vital to the success of any project.  This article covers the essential points in pitching a script or film project as presented by experts at the American Film Market.

Is a Thank You Enough? – Not in Show Biz
The entertainment industry is known for sometimes having an indifferent attitude, yet one can break through this wall and be remembered with a kindly thank you note. By being appreciative, one can enhance business relationships and generate breakthrough opportunities. Some may find thank you notes difficult to write yet a few guidelines and pointers can show you what to say, how to say it, plus what not to say.

American Film Market on a Shoestring Budget
For struggling filmmakers and screenwriters on a shoestring budget, the American Film Market offers opportunities for networking, project financing, acquisitions and distribution.  However, it takes planning to achieve these goals and this article shows how this can be done economically and effectively.   You will find your best assets are having a succinct pitch with water-cooler talk-ability and being able to mingle and work the room with productive meaningful dialogue. By having well-defined goals and a clear plan of action, you can increase your chances of securing that lucrative deal, one about which that others can only dream.

Following up at the American Film Market – Making It Happen
To spend hundreds of dollars on event fees, plus the time attending events, networking and collecting business cards; it’s a waste if you don’t make something happen.  This could be with your career, your project, or gaining valuable information that makes you better at your profession.  Following up leverages your time and investment.  It creates more opportunities.

Promoting Independent Films via the Internet
Article shows how filmmakers can promote their film for little or nothing using venues found on the internet.  These venues include newswire services, websites, and social media sites.  Also listed are the promotional elements, most of which are items required to obtain a distribution deal.

Networking Skills, the Path to a Lasting Entertainment Career
Investing time and money on education can contribute to one’s career success. However, one area often neglected is the skills of networking. Most industry newcomers put off learning about them until their hopes are dashed and their finances nearly depleted.

Considerations in Developing an Entertainment Career
While ones education may provide the knowledge and skills to do the job, most institutions sadly neglect teaching the necessary tools and information to seek and find employment.  Identifying hiring prospects, locating support groups and resource centers are crucial steps to gaining a foothold in the entertainment industry.  In addition, developing promotional strategies and compiling evidentiary materials are likewise important steps

Resources for Developing an Entertainment Career
This eleven-page document compiles information to assist students and others entering the entertainment business.  It contains listings of support organizations, resource centers, applicable publications, job sites, directories, and much more.  It provides the crucial information required to get a foothold in this industry.

Actors Setting Goals — Producing Peak Performance 
Actors get caught up in the minutia of the industry and instead of being specific about their goals; they become fodder for an archaic training system that eats up both their hopes and savings.  By identifying, what’s relevant and attainable ones energies can focused on what will produce peak performances.   In addition, by being accountable, you create innovative strategies, meaningful milestones and deadlines that push you towards success.

Fraudulent and Deceptive Practices That Film Crews Face
There are numerous scams that deprive non-union film crews of their rightful compensation. Knowing them in advance can enhance your pocketbook, your career and your self-esteem. Also covered are legal remedies, filing government complaints, and posting grievance online.

Photo Requirements for Indie Film – Guide to Effective Production Stills
Discusses the various needs and types of photos required for independent films.  How photos are an integral part of marketing strategies and ways to obtain them at minimal cost.

Photo Requirements for Indie Films – Record Keeping, Deliverables, and Media Submissions
Discusses record keeping, approvals, photo sets, hold backs, exclusivity and deliverables.  Budgets, rates, and expenses are also discussed.

Creating and Maintaining an Effective Interactive Website
Recap of Publicist Society Panel Discussion by industry experts.  Panelists address the key issues such as kinds of websites, writing engaging content, and pushing benefits rather than features.